In saturated CPG categories like the household cleaner category, every media investment matters.
Working with network partners, OBM isolated the perfect environments to target households with children... (households using significantly more cleaning products to meet demands in cleaning up messes our beloved "mini-mes" like to create).
With list compiled, it was a task of giving media networks majority share of budget who were willing to partner with our client through investment in relationship.
Partnerships such as these help to reach through to the consumer in ways a tradtional ad solely cannot, creating additional interest, awareness and desire for the environmentally friendly brand. Spillover into digital was implemented, reinforcing the Simple Green message to an online audience.
Tune into to DIY to catch all the unique tips that the non-toxic Simple Green sponsors, and on your next shopping trip be sure to stockpile this powerful, non-toxic cleaning product.
About Simple Green
It only takes a little Simple Green to get big jobs done around the house.
Safer cleaner and degreaser
Powerful, all–purpose cleaning
Non–toxic and biodegradable formula
Versatile concentrate lasts far longer than ready–to–use brands
Simple Green All-Purpose Cleaner can be used on any washable surface, from floors and walls to laundry stains. It removes the toughest stains including dirt, grease, oil, pet stains, coffee and juice stains, lipstick, blood, adhesives and much more!