GAIN THE COMPETITIVE EDGE
Our clients win at the advertising game, while their competitors burn through marketing directors and agencies. OBM works with accurate, compliant data and the in-house remnant buying power to make a significant difference in ROI. With unstoppable precision, we know where to find the media audiences who are in the market to buy, with secondary actions to move consumers from awareness to conversion. Our multi-channel approach increases incremental household penetration and in turn, market share. Coupled with the added value and promotions we negotiate on your behalf, clients receive, at minimum, 50% more awareness for the same working media dollars other agencies place.
No other agency comes close.
Agency leadership AND account service / execution team is second to none. We are experts in media which is why brands who lead in their respective industries choose to work with us.
Our media all works together- the linear and connected television sync to compliment, increasing household penetration as a cross functional sales tool. Beyond audio (podcast and radio) endorsements and influencer marketing build further incremental awareness as does print, driving product and service considerations. Our in-house remnant buying capabilities align us as industry leaders in performance-based marketing.
No agency puts the dedicated man-power that OBM does on your account. No less than 7 dedicated experts in strategy, media, analytics, and execution are immediately assigned and actively working on your account.
Our proprietary technology
allows us to collect real-time actionable intelligence to better optimize your media and brand’s messaging to improve your campaign’s performance.
No media agency employs the Analytics personnel that OBM does, nor do they offer the proprietary O.C.E.A.N. Review™.
Ocean photography by Master Photographer Peter Lik,
recipient of the PPA Lifetime Achievement Award.
HOW WE DO IT
Start with a strategic plan
With your campaign objective and a deep understanding of your target in mind, we leverage years of data and insights on our side to develop a custom strategy for your brand.
Create the right message
We work with you to craft the perfect message using the proprietary OBM ACM (Ad Copy Measurement)—clear, engaging, and memorable ads—that will reach, and stay with, your audience—and most importantly, motivate them to take action.
Pair with the perfect media
We target media buys based on where your audience is consuming media, leveraging our performance database of media placements to book placements that will produce the ideal mix of proven results and opportunity for growth.
Ocean deep dive
All the media executed in your campaign, every digitized ad, is captured and reviewed in our platform, then analyzed in real-time with results data in our VCAP Dashboard. Enjoy unprecedented access to your data and all your campaign objectives, 24/7/365.
Quickly optimize and adapt
We combine historical knowledge with up-to-the-minute analysis to act, fast.
Multiply what's working
More accounts, bigger buys, more comprehensive data — all of our learnings are funneled right back into our campaigns, ensuring our clients’ continued success, again and again and again!