top of page

About us

WE'RE OBM

Image by Amy Ozelo

Our Mission

Shoot for the moon

We focus on delivering high-performance marketing strategies by combining human expertise with AI-driven insights. We prioritize a consumer-first approach, using advanced modeling and proprietary data to build ads, optimize media buying and discover attribution.

 

Our core values include innovation, precision, and strategic advertising, all aimed at helping brands connect with their target audiences effectively.

 

What sets us apart is our ability to navigate the complexities of today’s media landscape, ensuring that our clients achieve measurable growth and success.

We're the last agency you'll ever need.

Better Advertising

#1

performance ranking

20+

years experience

$25 billion

brands and products sold

$2-250 million

managed campaigns

Leaders

MEET THE VISIONARIES

Ramie_SMILE.png

Ramie Ostrovsky

CEO and Founder

35+ Years Marketing Experience

Los Angeles from Montreal, Canada

Linkedin
Cary_SMILE.png

Cary Herrman

President and Founder

20+ Years Marketing Experience

2nd Generation Marketer

Los Angeles from Peoria, Illionois

Linkedin
Title
OBM
Ad Server
DSP or Trade Desk
1P CRM Integration
Yes
Yes
Yes
AI Creative Testing
Yes
N/A
N/A
Ad Networks
1st Party Networks
Limited 1st Party Networks
Limited 1st Party Networks
Brand Safety
VCR, NLP + Behavioral content and engagement intersections
Limited
Priced separately and limited
Costs
No minimums, competitive CPMs, no hidden costs.
Competitive CPMs, additional costs in invoice.
Monthly minimums, high CPMs, additional costs in invoice.
Creative
Yes
No
N/A
Dynamic Retargeting
Yes with custom display or native ad
Pre-built, generic segments with limited scale
Pre-built, generic segments with limited scale
Full Funnel Strategy
Yes
No Traditional
No Traditional
G2 Winning Tech Partnerships
Yes
N/A
No
In Campaign Brand Lift Studies
Yes
No
No
Inventory Sourcing
Publishers, Exchanges & Trade Desks
Exchanges
Trade Desk to Exchanges
Keywords
Yes
Yes
Yes
Marketing Mix Modeling
Yes
No
No
NLP (Natural Language Processing)
Yes
N/A
No
NTB (NewTo Brand) AI Smart Audiences
Yes
No
No
Optimization
AI + Human Oversight Ad Optiization
Machine Learning
N/A
Privacy First + Indentifier
Universal ID, Device ID, IP, Cookies
Device ID, IP, Cookies
N/A
Proprietary Audience Targeting
Yes
No
No
Reporting
Full impression level attribution
Partial Attribution
Slow & Partial Attribution
Social Retargeting
Meta
N/A
No
Targeting Audience Behavior
Access to all purchase and behavioral databases
1 or 2 databases
1 or 2 databases
VCR (Video Content Recognition)
Yes
No
N/A
Validation
Triple Layer Validation
Singe Layer Validation
Single Layer Validation
bottom of page