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December 4, 2019

It’s that time of the year once again, when all of the kids are writing down their Christmas lists, and all of the adults are jotting down their new year’s resolutions. And when all of the social media experts and 'thought leaders' start churning out their predictions...

December 1, 2019

A bad day at work for most of us has to do with an annoying coworker or boss, yet for some, a bad day at work has to do with feeling a trigger pressed under a foot during a routine patrol and waking up not realizing that your legs are literally "gone", as described in...

March 1, 2017

Bob Hoffman, agency veteran and author of the Ad Contrarian blog, has a decade-old schtick: He roams the media badlands and calls bullshit on digital media hucksters. Online advertising is “lies and nonsense.” Marketers are “screwed blind.”  Facebook and Google? “Creep...

November 16, 2016

OMG's Chief Research Officer Addresses The Realities Of TV Addressability With AdExchanger...

Q: What do you think of the recent criticism around Nielsen?

A: People love to pick on Nielsen, but they did the job people paid them to do, which was make numbers as consistent...

This year's annual NACDS TSE was one of the best that we've been a part of.  

OBM had a very busy schedule, hitting numerous meetings with prospective clients eager to start with an agency focused on, and committed to, results.  

Just as fulfilling, our valued...

June 30, 2016

Hitting on one of the four principles for OBM, passion for technology, OBM now offers advanced digital video cross-screen capabilities in TV, mobile, desktop, and tablet.  

Targeting users who view a video ad to completion, the individual viewer is now able to be tracke...

June 24, 2016

At the ARF Audience Measurement 2016 Conference held June 12-14, SMI CEO James Fennessy and I presented the first hard data on spending across TV and Digital by the top 100 advertisers since the beginning of 2014 through Q1 2016. For the 19 advertisers in the CPG categ...

Adult Swim, TruTV and Others Woo Ad Buyers

It's that time of year again: TV networks and digital platforms are out in the marketplace in full force pitching media buyers and marketers on their newest content and flashiest ad products. It all sets the stage for the indus...

April 22, 2016

What a pleasure to be with an extraordinary marketing partner with sincere focus on making the world a better place.  This year through Simple Green and the EGBAR Foundation, we gave a mobile van and a check for $75,000 to the Bolsa Chica conservatory.

Through the...

April 19, 2016

 

For over 35 years, all from a hay fever remedy, Similasan continues to combine a passion for natural ingredients matched with Swiss precision.  Take a look inside where the world's products are created, with a high understanding of quality. The team behind this ventur...

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