WHO WE ARE
Come for the Power.
Stay for the Growth & Fun.
Welcome to the realm of OBM, where cutting-edge AI digital intersects with the timeless influence of traditional media
Prepare to be captivated by the extraordinary journey of our founders, whose unwavering dedication to creativity, strategy, and marketplace impact has shaped an unparalleled legacy.
Emerging from the roots of traditional- television, print, and radio- their vision has sold billions of dollars in client products and services while positioning brands to be acquired, selling for up to half a billion dollars per sale.
Embracing technological advancements and deciphering shifts in consumer behavior, our founders have set trends ablaze through a confluence of traditional and digital. Their profound understanding of the fundamental marketing principle remains unwavering: identify how to grow exponentially- and then invest to nurture genuine, immersive, and lasting connections with consumers.
With a strategic blend of effective positioning and meticulously crafted tactics, they orchestrate a symphony of success that resonates deeply with audiences. Embark on a transformative partnership with our esteemed founders, and let their brilliance propel your brand to unprecedented heights.
Welcome to a world where excellence knows no bounds. Welcome to the realm of OBM.
CARY HERRMAN
PRESIDENT
Los Angeles, CA from Peoria, IL
2nd Generation Advertiser
24yrs. Marketing Experience
RAMIE OSTROVSKY
CEO
Los Angeles, CA from Montreal, Canada
32yrs. Marketing Experience
OUR MISSION
Driving Better Marketing
Behind our agency is a team of passionate individuals who are dedicated to punching at the boundaries of creativity and innovation.
We believe in the power of technology to enhance media strategies, delivering unparalleled results for our clients- but what truly sets us apart is our unwavering commitment to our team and clients alike.
We prioritize the well-being and growth of our team, fostering a culture of collaboration, respect, and continuous learning.
Our genuine care for our clients drives us to go above and beyond, tailoring bespoke solutions that exceed expectations and deliver measurable impact.
At OBM, we don't just provide services; we build lasting partnerships founded on trust, transparency, and a shared vision for success.
Discover the difference of working with a media provider that combines advanced AI capabilities with heartfelt dedication to client satisfaction.
Operational Excellence
Operational excellence is ingrained in our approach, blending advanced AI with traditional media seamlessly. Through streamlined processes and continuous improvement, we ensure efficient campaign execution and top-tier performance analysis.
Our focus on employee well-being fosters a motivated team equipped to deliver exceptional service, driving client satisfaction.
This holistic approach keeps us agile and ahead of the curve, guaranteeing campaign success and agency growth.
COMPARE
#1 In Performance
OBM RANKED HIGHEST AMONGST 200 TOP PROVIDERS
MARKETER INSIGHTS, INSIGHT EXPRESS
Attributes | OBM | Ad Server | DSP or Trade Desk |
|---|---|---|---|
Brand Safety | VCR, NLP + Behavioral content and engagement intersections | Limited | Priced separately and limited |
Social Retargeting | Meta | N/A | No |
Dynamic Retargeting | Yes with custom display or native ad | Pre-built, generic segments with limited scale | Pre-built, generic segments with limited scale |
Costs | No minimums, competitive CPMs, no hidden costs. | High CPMs, additional costs in invoice. | Monthly minimums, high CPMs, additional costs in invoice. |
Validation | Triple Layer Validation | Singe Layer Validation | Single Layer Validation |
Targeting Audience Behavior | Access to all purchase and behavioral databases | 1 or 2 databases | 1 or 2 databases |
Reporting | Full impression level attribution | Partial Attribution | Slow & Partial Attribution |
Privacy First + Indentifier | Universal ID, Device ID, IP, Cookies | Device ID, IP, Cookies | N/A |
Optimization | AI + Human Oversight Ad Optiization | Machine Learning | N/A |
Proprietary Audience Targeting | Yes | No | No |
VCR (Video Content Recognition) | Yes | No | N/A |
NTB (NewTo Brand) AI Smart Audiences | Yes | No | No |
NLP (Natural Language Processing) | Yes | N/A | No |
Marketing Mix Modeling | Yes | No | No |
Keywords | Yes | Yes | Yes |
Inventory Sourcing | Publishers, Exchanges & Trade Desks | Exchanges | Trade Desk to Exchanges |
In Campaign Brand Lift Studies | Yes | No | No |
G2 Winning Tech Partnerships | Yes | N/A | No |
1P CRM Integration | Yes | Yes | Yes |
AI Creative Testing | Yes | N/A | N/A |
Ad Networks | 1st Party Networks | Limited 1st Party Networks | Limited 1st Party Networks |
Creative | Yes | No | N/A |
Full Funnel Strategy | Yes | No Traditional | No Traditional |
PRECISION IN ADVERTISING PLACEMENT
Warner Media
EXCELLENCE IN ADVERTISING AND MEDIA PLANNING
Harpo Studios
OUTSTANDING LEADERSHIP IN MEDIA PLANNING
Paramount Global
